Clothing Brands
How To Start A Clothing Brand in 5 Easy Steps
Clothing brands are becoming a thing online and this is how to start a clothing brand in less than 5 steps.
They’re all over the social media networks and it’s something that consumers are open too. There’s actually money there. It’s one of the main reasons we got into the custom T-shirt printing business. We positioned ourselves to be in the right in the beginning parts and stages of it. But the good thing is because we know how to work with brands we can actually tell you how to start a clothing brand in five easy steps with less than $1000.
Step #1 Before you even think about creating a clothing brand, you need to know who your audience is.
You have to know who you’re selling to and you have to know who you’re marketing to. First of all, you have to focus on their age. Age is super important. Based on age, you might find yourself targeting a specific social media network. Older people tend to use Facebook, Instagram is used by people in their 20-30s, but people seem to be migrating to Tik Tok. It’s really important to know the age of your audience and if you don’t know it, you’ll be at a serious disadvantage.
Secondly, you’re going to need to know what they like
What type of genres of music they like. You need to know what type of shows they watch or what type of movies they’re interested in. There’s a very important lesson here, that you need to walk away with is, you need to know your audience like the back of your hand. If you’re not focusing your energy and all of your content towards entertaining this audience you’ll never sell them anything. No one is going to buy something from you if they’re not passionately invested in what you’re selling.
Third, know their habits and likes
Find out who they follow on social media. How do they spend their free time and what I mean? How do they spend their free time? Are they in VR? Mobile gamers? Hardcore PC gamers? Do they play on the PlayStation 5? These are important things for you to know because later when you’re targeting your advertising. You’ll be able to use this to target those specific people. You also want to know what type of shows they are watching. How do they watch them? For example, are these people watching everything on mobile devices? Because that should change the way your creative works.
Step #2 Once you define your audience, make sure to set your legal entity up properly.
So you can get resellers permits and be a legal business. Eventually you will want a reseller’s permit, because if you work with a company like WDFA will not charge you sales tax. So step #2 is just kind of figuring out the organizational structure of your business. Use a company like Legal Zoom. They have questionnaires and people that can help you answer a bunch of questions and get the right type of company set up for you. And it’s not that expensive.
It’s around $800 if you get everything expedited.
Step #3 Set up your social media profiles and build a content schedule based on the audience from step #1
Now remember you know everything about them. You know that they like comic books, so maybe throw in a DC meme every now and then. You create your content schedule when you create your social media profile. The question that I get asked a lot is how far out should I go? I would say 11 months. Have 11 months of content. Not like created but have an idea of what it’s going to be, but you should be thinking that far out, because nothing is an overnight success. I mean, if you’re lucky it can, but you should plan for some long term investment of time and energy.
Step #4 Find yourself a direct to garment, t shirt printing business
Like your friends here at WDFA, and the reason why you want to do that is because then you can buy garments like T-shirts or hoodies or masks, in small increments for less than $100. Furthermore, you can go to a site like istock.com and you can then get royalty free artwork. It’s beautiful stuff created by some of the most talented designers you’ll ever meet and now you have your garments ready.
Step #5 Start posting and selling on social media
Take that content calendar from Step 3 and then take pictures of the garments you got in Step 4, put it all together and you take the information from step one and spend like 100 bucks promoting all that content on social media. The promotional content, the real content just to get eyeballs onto your brand. And boom. You should be getting ready to promote your business on social media 24/7 after that and you got it all done in five easy steps and less than $1000.
So if you have any questions, please feel free to let us know. Do you need t-shirt printing?
