Ever heard anyone ask that question in your office? Chances are you have. Chances are , you have even asked it yourself.
What you probably don’t realize is that the colors you choose for logo embroidered apparel have a strong influence on your employees, your customers and your business. Science dictates that many factors significantly influence the colors that you gravitate to.
Choosing a color for logo embroidered shirts isn’t always a matter of what looks best on you or “Jane in accounting only wears black”.
There is a world of hidden meaning and researched fact behind your color choice. With careful consideration of the science of color, you can influence the world without anyone truly realizing it.
Red is symbolic of dominance, passion and sensuality. If you want to make a distinctive fashion statement, red is the trick. It is recommended as an accent color because it stirs strong responses in people. While red it passionate and energetic, others see it as aggressive.
Black, an all time favorite, represents power. Acting as a symbol of elegance, versatility and grace, this color can smoothly sail in all functions. Use restraint with this color as it can be perceived as dramatic if it dominates an outfit.
White shirts and blouses are always a safe bet. It sends the message of simplicity, cleanliness, precision and goodness. If your focus is on looking neat and clean, white is just apt for you.
Blue is a color of warmth and trust. Blue conveys a sense of calm and control. A navy blue for example will set those around you at ease, fostering a sense of trust and stability.
Burgundy is indicative of spirituality. It is a rich color that decides how passionate you are. Burgundy shirts look stylish.
Green comes from greenery. It is a color of nature with beautiful green leaves, fresh green vegetables. It represents freshness, relaxation and calm.
Brown is meant for classy informal styling. It conveys reliability and trust.
Gray is indicative of the fact that you are a balanced person in life. It looks elegant and is considered to be brainy. It gives off a sophisticated, serious air.
So next time someone asks, “What color shirts should we get?” Remember, colors do matter.
Make sure you match the shirt color with the mood or emotion you are trying to create.
Part 2
I thought I would follow up with some information that I didn’t include. Pretty interesting stuff. It certainly makes you think twice about the color choices you make.
Can color improve performance?
A 2009 University of British Columbia study compared the effect of red and blue on peoples’ ability to do detail-oriented tasks. Participants were assigned a computer monitor with a red or blue background and then given a variety of tasks to complete.
Red improved outcomes for tasks that required focus and vigilance. Blue improved performance for creative tasks.
How might this affect your choice of apparel for a work environment or promotional campaign? Consider whether the job requires creativity or accuracy.
A team of quality-control personnel might be best attired in red garments, creating an environment of red around the work area. Blue garments and work environment might be best for a small marketing or ad agency.
Warm and Cool Effects
When evaluating how a color will alter the effectiveness of your apparel selection, first consider whether the color is warm (red, yellow, and orange) or cool (blue, green and violet). Here are some common associations and effects attributed to each side of the color spectrum.
WARM: advance, vibrant, stimulate, passion, aggression
COOL: recede, subdued, soothe, purpose, stability
So what does that mean? If you are working in industries where you want to project a sense of stability and purpose, such as insurance, education, financial, government and health care, you might choose cool colors to help support your business and brand.
If you work in an industry that seeks to ignite passion and stimulate the senses in people, you might choose warm colors. Those industries might include technology, personal care products, entertainment, sports or media.
Got the Munchies? Wear Blue
Blue suppresses appetite. Weight-loss plans even suggest dining in a blue room or placing food on a blue plate.
Restaurants, therefore may want to avoid blue uniforms for their wait staff or interior design. Instead, they might consider uniforms in a warm stimulating color. Orange, for example, is believed to boost an appetite. Perhaps that is why the Wheaties box is so bright!
Clearly, I don’t wear enough blue!