Today we’re going to talk about how every nonprofit marketing plan can benefit from creating their own direct to consumer brand.
Nonprofits need to create a constant flow of money so they can achieve their goals and mission. Fundraising for nonprofits has gotten harder as time has gone on because it seems like there’s more people in need. When the nonprofit marketing plan calls for a direct to consumer brand, you are able to give consumers the ability to buy garments that they would buy at Walmart, Target, Amazon.com, Macy’s, the mall and buy it directly from you.
When they support your DTC clothing brand, the consumer can support your cause and buy clothing. If you’ve been following us here at the world of WDFA, you will remember that we have talked about direct to consumer growth as an industry. It is estimated to be around $175 billion in the coming years. This is where the opportunity exists for nonprofits.
For the years, if you wanted A graphic T shirt, you went to the store. If you didn’t go to the store, you went online and bought it from the store’s website. You bought from the same inventory that’s available at the retail store. But today we have actual brands that have never been on a store shelf. Furthermore, they have never been marketed on television or radio. They’re exclusive digital brands, known as direct to consumer brands, that are getting launched every single day. Direct to consumer brands are cutting out entire supply chains and passing savings on to customers.
What do you need to get your direct to consumer brand started for your nonprofit marketing plan?
- A website that sells products. This could be through Shopify, Woo, commerce. Wicks whatever you’re comfortable with. Find yourself a web guru and they can set that up for you.
- Artists. Who can help create brand apparel for you. They can also create artwork that looks unique and can compete with the graphic tees that you find at Walmart.
- You’re going to need to have a social media presence and the ability to advertise on social media and close the deal through Instagram messages, Facebook messages or directly on your website.
- You’ll need a custom t shirt printer like, WDFA Custom Tees, to help with your t-shirt printing needs and any other garments you may want to produce.
If you have any questions, let us know. We help nonprofits develop their own direct to consumer brands.
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