How Custom T-Shirt Printing Is At The Center of The Direct To Consumer Growth

T-Shirt Printing For All - A Custom T-Shirts Podcast

How Custom T-Shirt Printing Is At The Center of The Direct To Consumer Growth

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By the year 2023 direct to consumer growth is expected to grow to $175 Billion. Custom T-shirts are a part of that $175 Billion economy. Direct to consumer strategies don’t utilize traditional retail and supply chains to get to consumers. 

The DTC revolution is fueled by the growth of online marketing and social media marketing. 

Platforms such as Facebook and Instagram have recently created shop options for their influencers to use to promote their direct to consumer products. Direct to Consumer growth, involves taking out the middle men between wholesalers and retailers. By doing so, manufacturers get direct access to consumers. Sales can be made in multiple places online, such as Amazon.com and Walmart.com to a brand store created on either WordPress or Shopify. 

By creating a connection with the consumers directly, brands are able to cater to custom experiences

In the early days of the ecommerce industry, users were being sent to singular websites to do their shopping. Like brick and mortar locations but online. In the early days of ecommerce, the same batch of graphic tees were available to purchase online as they were in store. Today, WalMart.com is connecting to a broad range of sellers. The goal is to provide various options to meet the niche demands of today’s consumer. The consumer today, can go out of their way to find what they are looking for and purchase. If it doesn’t exist they can then find a custom t-shirt printing online provider like https://wdfacustomtees.com (t-shirt printing) to create something for them. 

Moreover, the same idea now exists with every consumer related industry that you can think of. Consumers are getting to the point where they can buy make-up, clothing, food, supplements directly from the manufacturer and have the items shipped directly to them. There is no need for freight, physical warehousing or retail outlets. 

Creating Direct to Consumer Brands Is Difficult But Not Impossible

For example, direct to consumer brands are the same influencers that you find on TikTok, Instagram and other social media networks. These influencers hire t-shirt printing companies to create branded apparel that they sell to their audience. These audiences are generated with high quality content and messaging that appeals to that audience. In conclusion, once the trust and brand loyalty is established, the brand can now start selling merchandise to that audience. 

Want to learn more about how you can create your own direct to consumer brand, checkout our article on how to start a clothing brand.