Let’s talk about digital marketing for nonprofits and how you can use QR codes better.
But first, let’s quickly take a step back, give you a crash course through digital marketing. There’s multiple ways you can do digital marketing. You could do social media marketing, search engine optimization, pay per click, programmatic, etc. If you don’t want to know what they are. Research YouTube and Google, there’s some good information out there.
Now with that out of the way, QR codes are a tool that you can use to take offline marketing tactics like posters, car magnets, etc. and bring people into the online marketing program. If you’re not familiar, there’s something called remarketing. And remarketing basically looks at the cookies of every user that’s come to your website. If you add them to a specific audience list using Google you’re able to add them to a list and remarket to them.
This is a good idea for digital marketing for non profits, because let’s say you put a QR code to a donation link on a sleeve of a shirt. Henceforth, somebody scans that QR code and gets to your donation page. They wants to make a donation but forget to do it. You’re now able to remarket to every person that landed on that donation page. Now we’ve already talked about this, so I would definitely advise you to go check that out. Here are three tips that we have for you on how to get the most bang for your buck from your QR codes number one.
First, use them more precisely. Stop using them as a blanket approach. What we mean by that is don’t create one QR code that you use for every single marketing tactic that you have. In a lot of ways you should be using them the same way you once would have used tracking phone numbers. You would have a different tracking phone number for every tactic.
You should have a different QR code for every tactic.
Now they could all be leading to your donation page, but there’s something called a UTM link builder that you can use to inject campaign and medium data into a URL. So when you look at Google Analytics you will actually see how many clicks came specifically from that one QR code. Use this wisely because it could be very powerful.
Secondly, you could use it on car magnets and know exactly which vehicles/routes were getting you the most amount of donations. You can use it on branded apparel to see which creative gets more people to notice that apparel. Creating remarketing campaigns with QR code based tactics is super important. Always keep track. Remember, you’re not using these as a blanket approach, each QR code is precise. Every QR code should have an audience list that goes with it. Targeted QR codes are recommended for digital marketing for nonprofits.
Thirdly, use them on everything from stickers to magnets and posters to banners, everywhere. Just remember tactic should have its own distinct variant that. This way, you’ll take your offline marketing and create it into online marketing. Stretching your marketing dollars and activities further. If this was 20 years ago, if somebody picked up your brochure they would look at it, and if they didn’t call your phone number or if they didn’t remember what your URL was, you would have lost them. Now it’s super easy to drive people to your website. And get them as a part of your marketing funnels and your marketing program.