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“What color logo shirts should we get?”

Ever heard anyone ask that question in your office?  Chances are you have.  Chances are , you have even asked it yourself. What you probably don’t realize is that the colors you choose for logo embroidered apparel have a strong influence on…

Making Impressions with Logo Apparel

In the world of marketing and advertising, impressions are everything. I am talking about the number of impressions made with your company logo or advertising message. Impressions are the number of people watch a TV show, pass a billboard, read a newspaper ad, see…

Embroidery vs. Screen Printing

There are a number of methods to decorate apparel but by far the two most common are embroidery and screen printing (aka silk screen or serigraphic).  However, they are very different in terms of their application, benefits and situations in which…

Pricing for Custom Logo Embroidery

Pricing custom logo embroidery services can be a very daunting and confusing adventure. So you are ready to purchase some embroidered logo apparel. You go a Google search and find a number of companies from which can meet your needs.  You find a…

What is “Pique” and how is it pronounced?

It happens almost on a daily basis.  A customer calls with a question about a polo shirt they want to use for their embroidered logo.  Invariably the shirt has the word “pique” in it and they stumble trying to pronounce it. That is…