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Your Brand Starts with Your Logo

Think of a brand and chances are that what springs to mind isn’t its product or service, but its logo. This is the power of the logo: an instantly recognizable shorthand for your entire brand that, with any luck and…

Bleeding Thread Colors

People often ask if the thread used in the embroidery of a logo will bleed.  Bleeding is when the color of the thread comes off or bleeds onto the fabric of a shirt.  Most often this manifests itself when you…

Material Weight Does Not Equal Quality

It is one of the most common assumptions we see customers make when evaluating the quality of a shirt.  They use the weight of the material as the sole measuring stick.  The assumption is, “The heavier the material, the better…

What is a stitch count and why it doesn’t matter

If you have ever needed to have a shirt embroidered with your logo, you have most likely encountered the term “stitch count” or “thread count”.  While technically they mean different things, in the context of embroidery, many people understand them to mean…